The post TEU Services Outdoor Digital Signage appeared first on ITSENCLOSURES.
]]>According to the company’s website, “TEU Services began operation in 2009 as an electronic message center (digital signs) designed to help business professionals grow their business by talking to more people without tying up their time and money.” The company believes that “there will be more people passing by your store each day than visit your website or social media pages. [With outdoor digital signage, a company can] advertise specials or events and new products and change the message at any time from a computer.”
HOW DID TEU SERVICES FIND ITSENCLOSURES:
According to a TEU representative, “We were working with a restaurant in Kerrville, Texas to provide outdoor digital signage, and they were requesting an outdoor digital menu board. At the time, we did not have a supplier for this product.”
PROJECT:
In the Summer of 2018, TEU Services was in search of an all-weather, outdoor digital signage menu board to be installed at a restaurant in Texas (north of San Antonio). According to TEU, “This was a new [digital signage display] install for a new local restaurant/coffee shop called Monroe’s East End Grill. The building had been remodeled from a working cabinet shop that was in operation for over 30 years.”
The main function of the outdoor digital signage would be to display the menu for Monroe’s breakfast, lunch, dinner, and coffee selections. The restaurant desired signage which would permit them to easily make content changes, especially throughout the day as the menu changes for different dayparts.
CHALLENGES:
The proposed LCD enclosure solution needed to be operational 7 days a week from 6:00 am to 9:00 pm. The outdoor digital signage would be deployed outdoors in the direct sun, therefore, the end user was also concerned about any glare from the sun and the monitor getting overheated and failing in the hot Texas sun, specifically during busy lunch traffic.
SOLUTION:
TEU Services reviewed two different solutions, the 3-screen outdoor menu board and the 2-screen outdoor menu board. In the end, TEU chose the 2-screen menu board, enabling the restaurant to use similar content indoors and outdoors.
TEU mounted the all-weather, outdoor digital signage in the drive-thru of Monroe’s East End Grill. The solution includes two 47-inch, 2000 nit high-bright LCD monitors (in landscape orientation), and a filtered fan system to circulate the internal air. A small speaker system, not part of the ViewStation solution, was mounted to the side of the enclosure for customers to order food and drinks.
SUMMARY OF PROJECT:
Walter McBroom, from TEU Services, summed up the project, “The new owners did a beautiful job on the remodeling [by] trying to keep the old feel of the building. They even left the antique post and electrical wiring in place. Other than that, it was an easy install. Even before the installation was completed, we had a request from another restaurant across town for a quote to replace their exterior signage. Very nice product and I am sure we will do business again.”
HAVE QUESTIONS?
Let us know how we can best assist you!
Contact an ‘ITSENCLOSURES expert’ at 1-800-423-9911 -OR- send us an email: info@itsenclosures.com
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]]>The post Dairy Queen – Outdoor Digital Signage appeared first on ITSENCLOSURES.
]]>COMPANY SYNOPSIS:
Who doesn’t love a creamy, delicious DQ Blizzard Treat? According to DairyQueen.com, the first Dairy Queen opened in Joliet, Illinois in 1940. Today, “International Dairy Queen Inc., (IDQ) develops, licenses and services a system of more than 6,800 locations in the United States, Canada and more than 25 other countries. The Dairy Queen system offers a variety of treats and products including burgers, chicken strips, artisan sandwiches and the famous DQ soft-serve.”
HOW DID DAIRY QUEEN FIND ITSENCLOSURES:
Judy Lynn-Craig, the President and Owner of Lynn Dairy Queens, Inc. and Dairy Queen of S.W. Pennsylvania (PA), Inc., and Joe Cooper, Creative Marketing Director for Lynn Dairy Queens, Inc., found the ITSENCLOSURES website while searching for outdoor digital menu boards on Google. The team was interested in outdoor digital marketing for DQ locations owned by Lynn Dairy Queens, Inc. Locations include Brownsville, Centerville, Connellsville, Uniontown, and Mount Pleasant. The ‘Lynn Dairy Queens’ collective has been in operation for over 65 years.
PROJECT:
Judy and Joe wished to install a pre-sell outdoor digital signage board at a drive-thru to test the impact to sales and product mix in comparison to a static pre-sell board, which the locations have had in place for many years.
“We are looking at possibly installing either a digital pre-sell board or a full outdoor digital signage solution. Five stores have breakfast, so it’s getting hard to fit everything on the boards without taking up the parking lot,” said Joe. In addition, they also wanted the ability to change marketing messages and promotions on outdoor screens, especially the pre-sell board. The Mount Pleasant, PA location would be the first DQ restaurant in Southwestern PA with an all-weather, digital board. The main drive-thru menu board was also considered.
CHALLENGES:
Lynn Dairy Queens would have to remove the existing static signage and fresh heavy-duty bolts would need to be installed in the concrete. The customer also desired that the outdoor digital signage be bright enough to be seen in direct sunlight throughout the day. Furthermore, the installation of a one screen or two screen solution or both needed to be reviewed and discussed during the early stages.
SOLUTION:
After much consideration and a few in-person meet & greets to see what ITSENCLOSURES had to offer, Lynn Dairy Queens chose the VS-6 1×1 digital pre-sell board to replace their pre-existing static promotional sign. The robust solution includes a Samsung 55-inch (OH55F), 2,500 nit high-bright LCD monitor (in portrait orientation) encased in a mount/pole configuration with a rear all-weather enclosure for a media player and other necessary electronics. The signage encasement is marine grade aluminum with a polyester powder paint finish.
Promotions and LTOs (limited time offers) can be altered and updated throughout the day and/or scheduled for different dayparts. Joe created the digital content based off of promotional content provided by Dairy Queen.
Originally, the main menu was intended to be digital, but after further review, it was decided that the restaurant had far too many menu items to fit on two screens and the 2nd phase of the project was put on the back burner.
SUMMARY OF PROJECT:
Judy Lynn-Craig was impressed with the quality of the digital screen and was pleased with the installation, stating, “You were very cooperative in making this happen. We will continue to work with [the digital signage] to see how we can use it to boost our sales. Also, we will gather data and site photos to share with the team at American Dairy Queen, who is investigating a full outdoor digital signage solution to possibly offer to DQ restaurants across the U.S. system.”
ADDITIONAL PRODUCT INFORMATION:
Have Questions? Let us know how we can best assist you!
Contact an ‘ITSENCLOSURES expert’ at 1-800-423-9911 -OR- send us an email: info@itsenclosures.com
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]]>The post ITSENCLOSURES Introduces 55” Outdoor Digital Signage appeared first on ITSENCLOSURES.
]]>With a custom, built-to-last base, the sixth-generation digital signage is designed for a smooth and uncomplicated deployment. A customer would only need to run a 30-amp cord to the signage. The outdoor rated (IP56 certified) monitor offers protection against snow, rain, ice, and salty air. The VS-6 can be integrated into virtually any outdoor environment!
VS-6 Digital Signage Features:
- Ultra small footprint in drive-thru
- Low maintenance/Low energy consumption
- 55-inch, high bright outdoor LCD monitor
- Eye-catching visibility – in direct sunlight
- No Air Conditioner, No Fan Needed!
- No crane for installation
- Only need one 120V circuit
- Easily viewed with polarized sunglasses
“Our company has been installing digital signage across the United States, Canada, and even the Caribbean for over twelve years and our solutions continue to improve and advance,” said JT Spangler, President and Owner of ITSENCLOSURES, “Our latest generation is simply stunning! The 2,500-nit, high bright LCD monitor looks incredible outdoors in the sunshine. I can honestly say that it is impressive to view at any point in the day; morning, noon, and especially night.
The dynamic VS-6 digital signage has serviceability, behind the lockable rear door, for easy access to important assets, like the media player and surge protector. The monitor can easily be installed on the front of the heavy-duty mount.
ViewStation’s solution incorporates an outdoor monitor with a built-in, inaudible air moving system that allows functionality from -22° to 122° F, even in direct sunlight.
Mr. Spangler added, “Our new moto around the office is that ‘we bring videos to life’ outdoors. The goal is to continue to do so for many years to come. I still feel like digital signage is in its infancy.”
The 6th Generation digital signage is currently being tested on the outdoor ITSENCLOSURES test pad and will be ready for deployment across the country and around the world in the 2nd quarter of 2019.
ViewStation by ITSENCLOSURES has over a decade of experience in successful QSR deployments and offers a wide variety of digital signage board solutions.
For more information, visit the ViewStation VS-6 Product Page
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