Many digital signage installations are retrofits of existing sites and most Quick Service Restaurants (QSRs)/fast food stores will require prep work to install an outdoor digital menu board or digital presell board. When preparing for your project, a site survey is extremely vital and will eliminate any unnecessary guesswork. There are a number of items to consider during the site survey to ensure a smooth transition from static to vibrant digital menu boards.

• • Cable Run:
    Determine what cabling is required for running the digital signage content  – CAT5 vs. Rapid Run. It is important to understand who will be providing the cabling at the site. During the site survey, the installer will be able to provide an estimate as to how much cabling will be necessary. A wireless antenna or mobile data may also be an option.
  • Power Sources:
    Most existing static menu boards only require 1 outlet. Outdoor digital menu boards will require additional dedicated power outlets (voltage and amperage depends on enclosure solution). Determine who will be responsible for running the additional outlet(s) to the site.
  • Footer & Pad:
    Evaluate the existing concrete pad and footer pattern. Determine if the existing footer and pad are acceptable or if additional work will need to be completed. Detailed footer specifications are most likely available on an digital signage data sheet.
  • Identify Equipment On Site:
    Identify who is responsible for removing the static menu board. If the installer is responsible, make sure the right equipment is available on the day of the install. What equipment is necessary for installing the outdoor digital signage?

It is helpful to have all the items (listed above) lined up prior to the digital signage installation day. The right cabling and power run to the menu board pad, in advance, will allow for an easier installation! However, it is possible to complete the items above during the menu board install. Just remember to factor in these items when estimating how long the installation will take during the day and/or overnight.

The majority of Quick Service Restaurants will request that the digital signage installation occur during off hours (usually through the overnight). Proper planning will help the installation go smoothly and quickly to ensure your drive-thru is up and running with the sleek, cool digital menus before the breakfast coffee rush.

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Opening a new location and wanting it to be state-of-the-art, Backyard Taco contacted ITSENCLOSURES about installing a dynamic, digital signage menu board in the drive-thru. The outdoor digital menu board incorporates three high bright LCDs (2,000 nit) in portrait orientation. Already utilizing digital menu boards on the inside of the restaurant and in portrait orientation too, Backyard Taco was able to use the same menu content on the outside, thus saving time and money for the restaurant.

ITSENCLOSURES solution utilized three 47” monitors and a 6,000 BTU air conditioner to combat the hot, desert weather found in Arizona for most of the calendar year, especially during the Summer months. To provide a water tight seal, the digital signage body (powder coated light brown) is marine grade aluminum and welded aluminum. The large viewing window is laminated glass with anti-reflective coating on both sides, providing 99% light transmission and UV protection. In addition, the front cover is hinged at the top and supported by gas springs for front access to all three displays. A rear door provides access to internal electronics, as well as, power and data entry locations. Specific, heavy-duty gasket is installed around the glass to keep the cool air inside of the digital signage and prevent the enclosure glass from fogging up.

President and Owner of ITSENCLOSURES, JT Spangler, knew that his company was prepared for the Arizona heat, “We installed a number of outdoor digital signage menu boards at another popular quick service restaurant in Arizona during 2011. We are aware of the challenges you need to overcome to combat against the high temperatures and strong sunlight exposure for an outdoor digital menu solution.  Our production team ensured the enclosure configuration will withstand any environment.”

Royal Sign Company, located in Phoenix, Arizona, was hired by Backyard Taco to install the digital signage boards in the drive-thru. ITSENCLOSURES supplied the sign company with directions on how to install the 3×1, including the size of the footer, location of anchor bolts, and running the electric and the Cat 5 cables properly.

Mr. Spangler added, “Our goal is to provide outdoor digital signage menu boards to every quick service restaurant in the United States. The ViewStation QSR product line can withstand harsh weather conditions and continue to shine. The high-bright monitors used in our enclosures can be seen by drive-thru patrons, even in direct sunlight. All in all, digital menu boards are a win-win for the restaurant and the customer.”

ITSENCLOSURES offers a 3-year warranty (with the option of 5 years) on all components of the outdoor digital signage.

For more information on ITSENCLOSURES’ large array of products, visit www.ITSENCLOSURES.com, send an email to info@itsenclosures.com, or call 1-800-423-9911 to speak with Jennifer Bissell, Director of Sales & Marketing.

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